vitus
"direct advantage" marketing campaign

The “Direct Advantage” campaign showcased that by buying direct from CRC you gain the advantage of getting a bike with high spec components for an incredibly low price.

 

Outside of the Direct Advantage campaign I created one-off campaigns for the brand. The “This is your Enduro” for the launch of our top level full suspension bike, worthy of use in the esteemed Enduro championships. I had a bit of fun with our November campaign advertising our superlight Zenium SL Pro bike with the tagline “Keep the weight off this Christmas”.